Suited for editorial headlines, short text, logos, and brand design, Jazmin is a hugely versatile font with 8 weights, plus a more playful counterpart. A subtle, knife-edge serif adds bite to a softer hippie undertone, giving Jazmin a truly unique feel. Inspired by Globe Gothic, Jazmin is another retro-revamp for the digital era. Here are a few of the best character serif fonts to watch out for in 2020. Mailchimp’s 2010 rebrand included a switch to Cooper Light, a move that was seen by many as the spearhead in a retro serif-digital fusion that continues to grow among brands. Foundries continue to craft versatile digital serifs, and brands continue to adopt them.Īs companies like Mailchimp have shown, strong statement serifs with bold color palettes are becoming a huge trend for brand design. We’re calling it: these will be on top of the 2020 font trends.
A great example being Trade Me’s rebrand a couple of years ago: Increasingly, we’re seeing big business get friendlier, with fonts like Trust Sans leading the way for a more empathetic style of branding that will continue to flourish in 2020.
Specifically designed for big corporates who need to appear less ‘Sans Trust’, this is a friendly, approachable font packed full of personality. These are the words that informed designer Antonio Mejía when he was creating Trust Sans. No, this isn’t the sales copy for your new companion doll.
Ektype are also worth checking out for their huge range of high-quality Indic scripts. Sama, which approximately means ‘natural ambiance’ in Hindi, is a vibe-setting, plump typeface with 6 weights, perfect for UX design and wider brand identity usage. (Does anyone else want a smoothie right now?) The rounded terminals complement crisp, cloud-like curves, giving Sama Latin a refreshing feel. Madera is a great font for graphic posters, event swag, landing pages, and of course logos! Sama LatinĪll the way from India, Ektype foundry’s 2019 Sama Latin is a vibrant yet effortlessly cool font that could work well across multiple platforms.
These are clean, utilitarian fonts that work well in both print and digital mediums, making them insanely popular with, well… pretty much everyone. If the internet had its own handwriting, it would be a geometric sans. You’ll notice checkpoints along the way where we’ve demystified some of the font and design jargon you find out there.
Let’s take a look at the font trends that will define the next year, and learn from the best about how to choose fonts for your logo and brand identity as a whole. Still, when it comes to the demands of branding, the geometric sans serif is undoubtedly a workhorse, and it’s likely to remain the popular choice for some time yet.” “It’s likely that we’ll see brands rebelling against design trends and embracing more quirky alternatives to the geometric sans.